Plan of Action Resources
A Plan of Action is developed by Extension educators to guide educational programming for the upcoming year. Developing the Plan of Action provides a structured approach to assessing the needs of our community, setting priorities, planning our programs and work, and identifying how we will measure our impacts.
Plan of Action Components
The situation statement succinctly describes the issue, problem, or need facing the target audience. Data should be included to support this need.
The major programs identify the Extension programs, projects, initiatives you intend to use to address the situation and the target audience for each.
The planned activities list the educational activities (facilitation, relationship building, trainings, workshops, etc.) and/or products (media, resources) that you plan to deliver this year, along with target audiences for each.
The program outcomes should describe the intended result and anticipated changes in the target audience resulting from your major programs. Outcomes include changes in knowledge, behavior, or condition.
The evaluation plan should identify specific evaluation method and strategies that will be implemented for program improvement, outcome measurement, and accountability.
The diversity plan should list plans for reaching new or underserved audiences such as Latino/Hispanic and other ethnic/cultural audiences or audiences with disabilities.
The marketing plan include plans for marketing both your programming efforts and your program impacts. This includes all reasonable efforts you make to ensure your target audiences is informed of the availability of Extension programs.
Describing the Situation:
- American FactFinder Find popular facts (population, income, etc.) and frequently requested data about your community.
- County Demographics and Data Indicators These data and map visualizations highlight demographic, economic, health, and educational information from North Carolina’s 100 counties.
- AccessNC Gateway to various labor market information, including labor force statistics, occupational and industry projections, and demographic reports.
- LINC Log Into North Carolina (LINC) is an interactive data retrieval service containing historical information for over 900 data items and a variety of geographic areas within the state. Topics include population, labor force, education, transportation, revenue, agriculture, vital statistics, energy and utilities, and other topics.
- Limited English Proficiency The Civil Rights Division’s Language Map App is an interactive mapping tool that helps users find out the concentration of and languages spoken by LEP individuals in a community.
- School Data/ NCDPI A comprehensive resource for information about student achievement, school environment and student safety at the state, district and school levels.
- National Extension Web-mapping tool Access to datasets relevant to Extension agents.
- Census of Agriculture A comprehensive summary of agricultural activity for North Carolina and each county.
- Agriculture QuickStats Quick Stats is a web based application that gives you the ability to query the agricultural census and survey statistics.
- NC Ag Stats Current and historic statistics concerning agriculture
in North Carolina.
- County Ag Profiles The profiles provide visual representations of the agricultural economy in each of North Carolina’s 100
- Environmental Data Data from the NC Department of Environmental Quality.
- County Health Data Book The State Center for Health Statistics creates the County Health Data Book on an annual basis to provide communities with quantitative data to support community health assessments.
- County Health Rankings The annual Rankings provide a revealing snapshot of how health is influenced by where we live, learn, work and play.
- CDC Diabetes The County Data application allows you to view data and trends of diagnosed diabetes, obesity, and leisure-time physical inactivity at the national, state, and county levels.
- Incorporating Theory into Extension Program Design This manual was created specifically to enable Extension educators to incorporate a theoretical framework in program design.
- Special issue on the Extension Program Development Model from the Journal of Human Sciences and Extension.
- Enhancing Program Performance with Logic Models This course helps Extension educators use and apply logic models – a framework and way of thinking to help us improve our work and be accountable for results.
- Sample logic model from NIFA.
- W.K. Kellogg Foundation Logic Model Development Guide provides an orientation to the program logic model so it can be effectively used in program planning, implementation, and dissemination of results.
- Verbs that can describe learning outcomes (Bloom’s Taxonomy).
Evaluating Extension Programs:
- NC Cooperative Extension Evaluation Tools Site provides tools to evaluate one-time short training presentations last two hours or less, one-time relatively long training presentations, and multi-session training programs.
Engaging Diverse Audiences:
- NC Cooperative Extension Civil Rights Site provides resources to engage diverse audiences and comply with civil rights obligations.
- eXtension Diversity, Equity, and Inclusion resource area site.
Marketing Your Programs:
- Building an Effective Marketing Plan NC Cooperative Extension’s Building an Effective Marketing Plan workbook is an effort to take the uncertainty out of marketing planning. It offers step-by-step instructions in a “workshop” format.
- NC Cooperative Extension Brand Site contains resources to support your marketing efforts.