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Success Stories

en Español

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Writing success stories is a way to share the impact of Extension’s work with our stakeholders. Success stories provide a brief summary, in lay terms, of the social,
environmental or economic outcomes of your efforts. They are used to demonstrate the public value Extension provides.

The key to writing a compelling success story is to answer the question “So what?”  You want to communicate the need for and importance of what was done and the impact it had. Your success story may describe increased knowledge, changed  behavior or adoption of new practices, changes in social, economic, or environmental conditions, or even the potential impact that may likely result because of the Extension effort.

Writing success stories is important because it:
• illustrates our accountability
• improves visibility of programs (local, state, national)
• generates support materials for funders (local, state, national)
• is a repository of anecdotes for speeches and reports
• helps build greater understanding of our programs by the public
• illustrates the public value of Extension programs

Extension Storytelling On this site, you will find a blueprint (including guidelines, tools and examples) for any scenario – campus and county, proactive and reactive – to build a consistent Extension narrative and brand.

Success Story Tipsheet This tipsheet provides information on completing the success story module in ERS.

Land Grant Impacts  The Land-Grant University system is a uniquely American Institution and has operated successfully for more than a century. This website documents and demonstrates the collective and individual impacts of this national system of joint teaching, research, and extension institutions. Members of the general public can learn more about the public value of Land-Grant Universities. Authorized employees of Land-Grant institutions can also access the database, which allows them to create impact statements and view/edit benchmarking data for their institution.