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What is Qualtrics?

Qualtrics is an online survey tool where users can build and distribute surveys, collect responses, and even analyze response data, all from within the same platform. NC State users have access to the following features:

    • A variety of question types, including: multiple choice, matrix tables, text entry, descriptive text, graphics, constant sum, rank order, side-by-side, drill down, timing, and meta information
    • Library of existing surveys, questions, graphics, and messages that users can add to or draw from
    • Advanced customization of questions such as question or block randomization, skip/display logic, forced response validation, etc.
    • Ability to upload population files into Qualtrics to easily personalize and distribute surveys
    • Multiple distribution options including: Qualtrics e-mailer, customizable survey URL, social media, and QR codes
    • Ability to monitor survey progress and send reminder and thank-you messages
    • Downloadable response data in various formats: Excel, CSV, TSV, SPSS, XML, and HTML
    • Ability to create reports, graphs, charts, and statistical results of response data

Data Security

Qualtrics meets rigorous data security standards in order to protect the data and confidentiality of its users. Qualtrics has ISO 27001 Certification and SOC2 Type 2 Certification. In addition, it complies with industry standards for FedRAMP and HITRUST, which means that it meets the security requirements needed for applications with U.S. federal government services and health care records. For more information on these qualifications or on Qualtrics data security, go to

Access Qualtrics at NC State

Accessing Qualtrics at NC State

Create an Account

Qualtrics Resources

Qualtrics A-Z guide Here you can find an organized guide of Qualtrics features and frequently searched terms and phrases. Use this guide to browse the various features available and to get to the right support page.

Project Basic Overview. The Projects page is a one-stop shop listing all the Qualtrics projects you have created and those that have been shared with you.

Survey Basic Overview.   Surveys are created and edited in the survey builder.

Distribution Basic Overview. The Distributions tab allows you to: Activate a new survey; Start collecting responses; and Monitor your response collection metrics.

Library Basic Overview. You can store surveys, graphics, messages, and other file types within your Qualtrics libraries.

Data & Analysis Basic Overview. The Data & Analysis tab lets you filter, classify, merge, clean, and statistically analyze your response data.

Results Reports Basic Overview Results-reports are designed to give you a quick and simple visualization of your survey results.

Advanced Reports Basic Overview. The end goal of Advanced-Reports is to create informative online and printed reports to share with your stakeholders.

Qualtrics Handbook of Question Design. This short handbook introduces some key best practices for question design along with the theoretical and empirical rationale behind those best practices.

Frequently Asked Questions Look here first for responses to commonly asked questions about creating and using your Qualtrics account.

Qualtrics Support @ NCSU. Go-to training and support to learn and improve on skills needed by novice to advanced Qualtrics users.

Qualtrics Support  @ offers an extensive set of online learning resources.